About Trusted Mail

The Trusted Mail programme is intended to provide guidance on how to collect, store and use email addresses gained when people join your mailing list.

It is intended to prevent unsolicited emails (SPAM), and ensure compliance not only with international laws, but common held best practice.

Companies that are enrolled inthe programme assert that they are committed to ensuing the privacy of members of their mailing lists and fully disclose how they use their email addresses.

Furthermore they are audited to ensure they are compliant with best practice concerning how people can join their email list, and the type of emails they will send.